Corevist + Grow Strategic Consulting:

Transforming a Leadership Gap into a Strategic Win

When Corevist, a B2B eCommerce platform, faced an unexpected vacancy within their marketing leadership team, they partnered with Grow Strategic Consulting, LLC to bridge the gap and transform a potential setback into a strategic advantage. This case study explores how the partnership leveraged cost-effective marketing leadership, established robust messaging frameworks, and positioned Corevist for continued growth without rushing to fill their VP of Marketing position.

The Challenge: Navigating a Marketing Leadership Gap

Corevist entered 2025 with plans to expand their marketing team by adding a Marketing Associate who would report to their VP of Marketing. However, an unforeseen departure created a critical leadership gap, threatening their marketing momentum and leaving strategic initiatives without clear direction.

This unexpected transition presented multiple challenges:

  • Lack of senior leadership to support the new marketing associate

  • Uncertainty around strategic marketing vision execution

  • Risk to meeting established 2025 business goals

  • Potential delays in critical marketing initiatives

Rather than rushing into a potentially costly hiring decision or allowing marketing momentum to stall, Corevist recognized an opportunity to reimagine their approach to marketing leadership through strategic partnership.

The Solution: Partnering with Grow Strategic Consulting

Instead of scrambling to fill the VP position, Corevist made the savvy decision to engage Grow Strategic Consulting, LLC as their strategic marketing partner. This approach provided immediate marketing leadership without the time and resource investment of a traditional executive search and onboarding process.

  • Strategic Partnership Formation

    Corevist engaged Grow Strategic Consulting to provide interim marketing leadership and strategic guidance during the transition.

  • Framework Development

    Created comprehensive messaging frameworks to unify and strengthen Corevist's market position across all touchpoints.

  • Asset Revitalization

    Applied new messaging frameworks to refresh the Corevist.com website, SAP storefront, LinkedIn presence, press materials, and partner communications.

  • "Working with Grow Strategic Consulting has been a game changer for Corevist. Patty brought clarity, structure, and energy to our marketing strategy and helped us build frameworks that continue to support our growth. She’s not just a consultant, but a partner we trust."

    - Andy Martin, CEO of Corevist

  • "Patty Grow’s leadership brought structure and momentum at a critical time. She offered the strategic direction we needed and provided hands-on support that kept our marketing initiatives moving forward. Her support elevated our marketing strategy and ensured a smooth transition."

    - Caroline Parker, Marketing Associate at Corevist

Tangible Outcomes: A Strategic Win-Win

  • Financial Efficiency

    Eliminated the immediate need to backfill the VP of Marketing role, reducing fixed costs associated with a full-time executive while maintaining strategic marketing leadership. This approach provided budget flexibility while ensuring marketing initiatives continued without interruption.

  • Strategic Patience

    Created space for a thoughtful, unhurried executive search process, ensuring Corevist can find the ideal marketing leadership fit rather than rushing to fill the position. This measured approach reduces the risk of a costly mis-hire and ensures alignment with long-term objectives.

  • Messaging Excellence

    Established robust messaging frameworks that bring consistency and strategic clarity across all customer touchpoints, from digital properties to partner communications. These frameworks provide a sustainable foundation for future content development and campaign execution.

Looking Forward: Sustainable Marketing Excellence

Strategic Foundation

With robust messaging frameworks now in place, Corevist has a solid foundation for consistent, compelling communication across all channels, ensuring brand coherence and market impact regardless of future leadership changes.

Innovative Leadership Model

The successful consulting partnership demonstrates the viability of flexible leadership models that can adapt to changing organizational needs while maintaining strategic continuity and operational excellence.

Future-Ready Positioning

Whether Corevist eventually hires a new VP of Marketing or continues with their current arrangement, they now have the strategic assets, frameworks, and momentum to excel in 2025 and beyond.